The Methods

Similarly, the methods of propaganda today are not like those of yesterday. The propaganda of yesterday consisted of a verbal message given out at a speech or a meeting, or one written in a letter. Today, it consists of publications, magazines, newspapers, articles, plays, films, and radio broadcasts. All this has made it easy to influence the minds of people, both men and women, in their homes, places of business, factories and pasture lands.

It became necessary for the propagandists to perfect all these means so that their efforts may produce the desired effect.

Now why am I making this digression? I shall say once more that the world today is saturated with propaganda of all sorts: political, nationalist, patriotic, economic, military, and pacifist. So what is the call of the Muslim Brotherhood alongside this confused welter?

This will give me the chance to speak to you on two matters: first, the simple, positive framework of our mission; then, afterwards, our stand with respect to each and every one of these other movements.

Do not judge me too harshly for this digression: I decided to write as I speak, and to discuss my topic in this manner, without any false pretence or complexity. I simply wish people to understand me as I am, allowing my message to reach their minds devoid of any fancy ornament and decoration.